People person | Storyteller | Food enthusiast

I’m graduating senior at the University of Maryland pursuing a bachelor’s degree in Broadcast News from the Philip Merrill College of Journalism and a minor in General Business from the Robert H. Smith School of Business. Meeting new people and striking up a conversation has always been easy for me, which eventually led me to journalism. Interviewing and listening to life stories is my favorite part of this career and I love to share that with others through the power of video. Whatever I may be involved in, I dedicate my whole self to it. Putting passion into all that I do is a full time job and that’s how I find happiness. My interests include photographing smiling faces, eating delicious meals and socializing with friends. Originally from New Jersey, I’m interested in a career in media, broadcasting, video production or social media, in either the New York or Washington D.C. area. Download My Resume

Work Experience

Industry Dive Audience Development & Digital Marketing Intern industrydive

Feb. 2017 – May 2017 | Washington, D.C.

Google Analytics presentationIndustry Dive is digital media company that provides daily industry insights to over 3 million executives through 13 publications.

As a member of the Audience Engagement Team, I’ve had the opportunity to grow my knowledge of social analytics by learning Google Analytics, Google AdWords, Facebook Insights and LinkedIn Insights. We care about high quality subscribers, so we use unique URLs with each ad campaign to track when our subscribers come from. I had the opportunity to present all that I’ve learned in a Lunch & Learn session with the whole company.

  • Compile audience & engagement metrics across platforms with Google AdWords and Analytics
  • Promote engagement by identifying communities, organizations and influencers in target industries
  • Create and manage ad campaigns across Google, LinkedIn and Facebook
  • Participate in bi-weekly socially-focused Twitter chats, then create recaps using Storify

Capital News Service Social Journalist :"CNS_logo"

Aug. 2016 – Dec. 2016 | College Park, MD

CNS Election CoverageCapital News Service is a student-run news organization at the University of Maryland, focused on exposing disparities in race, gender, sexual orientation, geography, and age in Maryland and uncovering the sources of these issues.

In the social bureau, we worked to promote written and video content from the other bureaus in Washington D.C., Annapolis and College Park. In addition to promoting content, we wrote our own stories that incorporated data and sources from social media.

I also had the opportunity to host our very first Facebook Live event on Election Night. We ran for almost 4 hours and showed the progress of the race on our handmade board game, featuring cutouts of each state and presidential bobble head figures.

  • Managed content across various social media platforms, including Facebook, Instagram, Twitter and Tumblr and wrote stories for cnsmaryland.org
  • Analyzed website traffic using Parse.ly
  • Generated weekly analytics reports for other bureaus to see strong points and areas of improvement
  • Facebook “likes” increased by 25% and daily Twitter impressions increased 528% from September to December 2016

Discovery Communications Social Media Intern for Discovery Channeldiscovery_channel_logo

June 2016 – Aug. 2016 | Silver Spring, MD

Tessa Trach

As a member of Discovery Channel‘s Digital/ Social Media Team, every day was a new adventure. It was interesting to see the backend of a popular show, like Deadliest Catch, and watch how fans engaged through social platforms like Twitter, Facebook and Instagram.

In addition to overseeing the Deadliest Catch account, I also worked on Shark Week by researching for Sharkopedia, crafting live tweets for four Shark Week shows, creating shark-themed crafts on Snapchat and playing with the “shark puppies” at the Washington Animal Rescue League.

The world of social media is always changing and I loved thinking of new ways to use words and images to engage with a human audience.

  • Crafted live tweets for weekly Deadliest Catch episodes; posted to Twitter, Facebook & Instagram accounts
  • Researched & created shark-themed crafts for Shark Week Snapchat
  • Crafted live tweets for four Shark Week shows and contributed research and quiz questions to Sharkopedia
  • Pulled video lifts for Deadliest Catch & Hello World! to publish on Discovery site using Fusion CMS

discovery-logo2

Discovery Communications Community Outreach Intern

Feb. 2016 – April 2016 | Silver Spring, MD

Tessa Trach

While working at Discovery Communications I had the opportunity to engage with a large community of interns and take responsibility for providing them with a positive experience. I was the connection between managers and interns, communicating events and opportunities that interns would like to see with the Intern Team.

Designing personalized spotlights for interns allowed me to expand on my creative skills using Adobe InDesign and Piktochart. It challenged me to constantly think of stimulating ways to display information. I also did research each day to find and create content for the Intern Program Facebook page.

  • Initiated “Intern Spotlight” series, highlighting interns with personalized infographics each week
  • Built and maintained strong intern community by planning & attending events, and engaging with interns
  • Curated and created content for Intern Program Facebook page
  • Directed, filmed and edited promotional Intern Program video

 

ABC’s New Year’s Rockin’ Eve with Ryan Seacrest Production Assistant rockineve

Dec. 2014, Dec. 2015 & Dec. 2016 | New York, NY

Tessa Trach
The weeks I spent as a Production Assistant opened my eyes to the multitude of career possibilities in the broadcasting field. For the first time, I saw the incredible amount of work and preparation and people that go into such a major televised production.

The past two years I was chosen to be a stand-in during rehearsals, so I was tasked with reading Jenny McCarthy’s lines from the teleprompter.

I arrived each day eager to please and impress my supervisor, always asking what there was to be done and trying to anticipate her next need. I made myself available to my supervisor, and anyone else that might need something accomplished. I’m proud to say that I worked very hard and have been recommended for future opportunities because of my work at NYRE.

  • Aided producers and directors with logistical tasks and organization during rehearsals and live show
  • Acted as talent stand-in during show rehearsals, reading teleprompter and taking cues
  • Escorted talent to rehearsals and performances, following a detailed schedule

um_sealUniversity of Maryland Communications & Marketing Multimedia Production Intern

Sept. 2015 – Dec. 2015 | College Park, MD
Working for the Video Department was a great opportunity to learn about the amazing people and projects that exist at the University, and see how the University markets them. Each day offered a new experience–bee colonies on the roof of an academic building, President Loh’s holiday message, and working with a student-athlete, just to name a few.

In my role, I learned the ins and outs of professional video equipment, as well as what goes on at a shoot. I saw the amount of planning, patience and man-power that goes into a few seconds of video. The small team demonstrated how important communication is, as well as having a diverse skill set.

I was also trusted with editing together this snowy compilation, previously filmed and photographed.

  • Assisted on weekly video shoots across campus to highlight work and achievements of students and staff
  • Logged film clips and edited video packages to creatively market the University

meridian1

Meridian International Center Communications Intern

Feb. 2015 – Aug. 2015 | Washington, D.C.

Tessa Trach

I could not have asked for a better first internship experience than working at Meridian International Center. After working with friendly professionals, being trusted with important tasks and meeting incredible global leaders, Meridian set the bar high for my future internships.

The Communications Team at Meridian included two people and myself, so I was involved in almost everything they did. I was solely involved in editing together video interviews with ambassadors, and was given total creative freedom with the final products.

Each day was something new, so I learned to multitask very quickly. I became a trusted member of the Meridian family, invited to attend social media meetings and review the major annual report before going to print. After I completed my spring and summer internships, I was invited back to help film several cultural events.

  • Filmed and edited 14 video interviews using Adobe Premiere Pro and 4 podcasts using Adobe Audition
  • Transferred online content from previous website to modernized WordPress website
  • Contributed written content to online blog and proofread promotional brochures and annual report